Sales Specialist - Certificate - Digital Marketing Specialist Program

Sales Specialist Info Sessions

Sales Specialist - Certificate

Every company has a salesperson. Nothing happens in an organization until someone sells something. Most business executives start in a sales career and move into a management role after positively affecting profits of their companies through sales. If you intend to follow a corporate path, a career in sales prepares you for a variety of positions. This program gives students the skills associated with direct promotion of products and services to potential customers. Training includes basic sales techniques, general management and marketing concepts, customer relations, and consumer buying behavior.

2025-2026 Required Courses

First Year - Fall Semester

Course Title	Credits
BUSN 1000 Foundations of Management BUSN - 1000: Foundations of Management Description BUSN 1000 Examine the background and theories of supervision and management. Ease the transition to management by gaining the knowledge and.skills necessary to be successful in a management role including planning, organizing, staffing, leading and controlling. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Fall 2026 Spring 2027 Course Outline: BUSN1000 — PDF	3
MKTC 1000 Principles of Marketing MKTC - 1000: Principles of Marketing Description MKTC 1000 Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, and global factors affecting product and services, pricing, promotion, personnel, and distribution decisions. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Summer 2026 Fall 2026 Spring 2027 Course Outline: MKTC1000 — PDF	3
MKTC 2506 Digital Marketing MKTC - 2506: Digital Marketing Description MKTC 2506 Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge on digital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Fall 2026 Spring 2027 Course Outline: MKTC2506 — PDF	3
Total Semester Credits:	9

First Year - Spring Semester

Course Title	Credits
MKTC 1100 Fundamentals of Sales MKTC - 1100: Fundamentals of Sales Description MKTC 1100 Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Students will learn to apply these principles and techniques of persuasion to the tasks of selling themselves, ideas, services and merchandise. Techniques include prospecting and qualifying, planning and pre--approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service, follow-up with the customer, and customer relationship management (CRM). ** This course is cross-listed with ENTR1760. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Fall 2026 Spring 2027 Course Outline: MKTC1100 — PDF	3
MKTC 1150 Consumer and Professional Buying Behavior MKTC - 1150: Consumer and Professional Buying Behavior Description MKTC 1150 Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencing multiple decision makers. Credits: 3 Prerequisites: None Corequisites: None Future Offering: Spring 2027 Course Outline: MKTC1150 — PDF	3
MKTC 2900 Portfolio and Interviewing MKTC - 2900: Portfolio and Interviewing Description MKTC 2900 Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches. Prerequisites: None. Credits: 1 Prerequisites: None Corequisites: None Future Offering: Spring 2027 Course Outline: MKTC2900 — PDF	1
Total Semester Credits:	7

Total Credits:	16

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Sales Specialist Info Sessions